Womens World Cup 23’
A real passion project for me creating Gen FC for Nike & ASOS. This campaign was all about generating hype around the Womens World Cup but doing it through a fashion lens. We wanted to get people invested in a community even if that meant just wearing a jersey because it looked good with the rest of your outfit.
It was followed by a internal workshop @ASOS HQ hosted by Debra Nelson and Tegan Price, who brought along their football knowledge and illustrator skills alike to guide us through an afternoon of creative exploration where each ASOSer got to personalise their own Nike football jersey. Subsequently we had formed a female led community all excited about football as everyone catwalked their jersey creations through the office.
Event video content here.
